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Lululemon the latest brand to bet on resale as second-hand clothing becomes big business

Lululemon Expands Resale Reach in Canada, Launches 25,000-Square-Foot Calgary Hub

Shoppers in Canada now have a new way to save on Lululemon apparel as the Vancouver-based brand launches its Like New resale program in the country, anchored by a 25,000-square-foot processing hub in Calgary. The rollout marks the latest push by a major athletic-wear label into the growing second-hand clothing market.

The Calgary facility sits at the heart of the program, handling the logistics that power Like New’s Canadian operations. The expansion follows the brand’s established model of offering pre-owned items alongside new products, giving consumers an alternative to traditional retail pricing.

The news comes as second-hand clothing continues to grow as a business sector, with retailers increasingly testing resale platforms to reach price-conscious shoppers and broaden sustainability appeals. Lululemon’s entry into Canada’s resale scene positions the company among other brands exploring reuse options as part of their broader strategy.

Details on how shoppers will access Like New in Canada or the range of items available were not provided in the available content. The company’s Calgary hub is highlighted as a central component of the program, suggesting a structured process for intake, authentication, and distribution that supports the resale channel.

As the program unfolds, observers will watch how Lululemon’s resale initiative competes with other marketplaces and brand-specific resale efforts. For now, the Calgary facility stands as a concrete pillar of the brand’s renewed commitment to offering second-hand options within the Canadian market. The company has not disclosed additional Canadian cities or timelines beyond this initial expansion.

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